Millennials Drive Non-Alcoholic Drinks Sales in the U.S.
VinePair
SEPTEMBER 9, 2024
The data also suggests that millennials generally aren’t picky about the kinds of non-alcoholic drinks they prefer, as they’re driving growth across NA beer, wine, and spirits. As reported by IWSR Bevtrac consumer research, in April 2024, 61 percent of American non-alcoholic beer consumers were millennials, up from 45 percent the year before.
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