2028 Beer Liquor 
VinePair
JUNE 28, 2024
While the financial details were undisclosed, similar sponsorship deals suggest the IOC made bank, and the partnership will extend through the 2028 games in Los Angeles. Mexico City, 1968: Beer Gets an Athlete Banned Rumors of Olympic athletes doping with substances like testosterone and amphetamines started spreading in the 1950s.
Spiritz
SEPTEMBER 11, 2024
This consumption pattern contrasts with most other countries, where beer is typically the dominant choice. For instance, in 2023, beer accounted for 80% of total volume consumption across the Asia-Pacific region, while spirits made up a modest 13%. Indian-made foreign liquor (IMFL) dominates the consumption of whisky in India.
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