Whiskies: Growth Engine for Alcoholic Drinks in India
Spiritz
SEPTEMBER 11, 2024
This consumption pattern contrasts with most other countries, where beer is typically the dominant choice. For instance, in 2023, beer accounted for 80% of total volume consumption across the Asia-Pacific region, while spirits made up a modest 13%. Indian-made foreign liquor (IMFL) dominates the consumption of whisky in India.
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