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IWSR Report: U.S. Alcohol Market Set to Regain Footing After ‘Reset Year’

VinePair

Consequently, this marks the first year in nearly 30 years that the industry saw a slip in spirits, beer, and wine sales. will be a major player in growth within the world’s “mature alcohol markets” down the line, pushing nearly $8 billion in incremental gains come 2028. Premium Beer or Bust The U.S. The future of the U.S.

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IOC and AB InBev announce worldwide partnership

Spiritz

The International Olympic Committee (IOC) has announced that AB InBev will become a Worldwide Olympic Partner (TOP Partner) till 2028.The Both AB InBev and the IOC are committed towards creating a better world for the athletes, fans and consumers around the world by actively contributing to the UN Sustainable Development Goals.

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AB InBev strikes Olympics deal for non-alc brew Corona Cero

Just Drinks

Anheuser-Busch InBev has struck a deal for its non-alcoholic Corona Cero brand to be the global beer sponsor of the Olympic Games through to 2028.

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Millennials Drive Non-Alcoholic Drinks Sales in the U.S.

VinePair

The data also suggests that millennials generally aren’t picky about the kinds of non-alcoholic drinks they prefer, as they’re driving growth across NA beer, wine, and spirits. As reported by IWSR Bevtrac consumer research, in April 2024, 61 percent of American non-alcoholic beer consumers were millennials, up from 45 percent the year before.

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The Drinks Brands You Can Expect to See at the 2024 Olympics

VinePair

Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028. The corporation is also putting forth Michelob Ultra as the official beer sponsor of Team USA for this year’s Olympic and Paralympic Games, as well as those in 2026 and 2028.

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Why the Mule Is the Ultimate Workhorse Cocktail

VinePair

This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. The global ginger beer market is expected to reach $7.94 billion this year, up 7.6

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Whiskies: Growth Engine for Alcoholic Drinks in India

Spiritz

This consumption pattern contrasts with most other countries, where beer is typically the dominant choice. For instance, in 2023, beer accounted for 80% of total volume consumption across the Asia-Pacific region, while spirits made up a modest 13%. CAGR growth from 2023 to 2028, outpacing the global growth rate of 4%.

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