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Consequently, this marks the first year in nearly 30 years that the industry saw a slip in spirits, beer, and wine sales. will be a major player in growth within the world’s “mature alcohol markets” down the line, pushing nearly $8 billion in incremental gains come 2028. Premium Beer or Bust The U.S. The future of the U.S.
The International Olympic Committee (IOC) has announced that AB InBev will become a Worldwide Olympic Partner (TOP Partner) till 2028.The Both AB InBev and the IOC are committed towards creating a better world for the athletes, fans and consumers around the world by actively contributing to the UN Sustainable Development Goals.
Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028. The corporation is also putting forth Michelob Ultra as the official beer sponsor of Team USA for this year’s Olympic and Paralympic Games, as well as those in 2026 and 2028.
The data also suggests that millennials generally aren’t picky about the kinds of non-alcoholic drinks they prefer, as they’re driving growth across NA beer, wine, and spirits. As reported by IWSR Bevtrac consumer research, in April 2024, 61 percent of American non-alcoholic beer consumers were millennials, up from 45 percent the year before.
This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. The global ginger beer market is expected to reach $7.94 billion this year, up 7.6
It’s safe to say that the craft beer boom has now reached nearly every corner of the globe. This year’s list of the best beer destinations recognizes cities with up-and-coming craft scenes, many of which have exploded in recent years. Head to the taproom for crisp, low-ABV brews marked by notes of tropical fruits and citrus.
While the financial details were undisclosed, similar sponsorship deals suggest the IOC made bank, and the partnership will extend through the 2028 games in Los Angeles. Mexico City, 1968: Beer Gets an Athlete Banned Rumors of Olympic athletes doping with substances like testosterone and amphetamines started spreading in the 1950s.
This consumption pattern contrasts with most other countries, where beer is typically the dominant choice. For instance, in 2023, beer accounted for 80% of total volume consumption across the Asia-Pacific region, while spirits made up a modest 13%. CAGR growth from 2023 to 2028, outpacing the global growth rate of 4%.
However, as the generation ages, younger consumers have failed to take their place, more drawn to categories like beer and spirits or not drinking at all. ” SVB asserts that it is essential for the wine industry to rethink its approach to the 30-45 age group to improve wines share among beer and spirits.
The non-alcoholic beverages category is expected to deliver incremental growth of USD 4 billion and above by 2028, according to new data released by the International Wine and Spirits Record (IWSR). The no/low-alcoholic beverages sector is projected to grow at a combined 4 percent volume CAGR across 10 key markets through 2028.
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