Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers
VinePair
OCTOBER 23, 2024
Until fairly recently, gin was considered an “old person’s drink” here in the U.S. The Covid-19 pandemic and its stay-at-home order only accelerated gin’s journey from professional back bars onto home bar carts nationwide, with volume sales swelling by 2.5 last year, gin continues to battle it out on American soil.
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