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The topic for the ThinkPad Session I titled ‘Decoding India’s Affluent Consumer Class’ is not only very relevant but gaining increasing importance for India’s fast evolving alcoholic beverages industry. “When people start drinking in on trade, they drink comparatively less alcohol,” Amulya reasoned.
Over the past two decades, we’ve witnessed increased premiumization across all categories and styles of alcohol. to $29.99, by their metrics) declined by 5 percent in 2023 and are expected to continue falling at a CAGR of -1 percent through 2028. Gin is often that step people take from drinking vodka.” percent, and vodka down 3.4
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