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On the less exciting end of the Olympic milestone spectrum, this will be the second Summer Games in a row where alcohol won’t be available for sale or purchase at stadium venues, following 2021’s events in Tokyo. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028.
In June 2023, it was announced that attendees of the 2024 Paris Olympics would be prohibited from drinking alcohol at events unless they were VIPs. Organizers justified the decision by citing a 1991 French mandate known as Evin’s Law, which bans alcohol from the general public in stadiums.
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