Millennials Drive Non-Alcoholic Drinks Sales in the U.S.
VinePair
SEPTEMBER 9, 2024
The non-alcoholic drinks space has exploded in the past five years, with overall volumes swelling 20 percent in 2023 alone. But while Gen Z (at least those of age to drink) is often touted as the age group most excited about alcohol-free options, it’s a different generation driving the category’s growth.
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