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Millennials Drive Non-Alcoholic Drinks Sales in the U.S.

VinePair

The non-alcoholic drinks space has exploded in the past five years, with overall volumes swelling 20 percent in 2023 alone. But while Gen Z (at least those of age to drink) is often touted as the age group most excited about alcohol-free options, it’s a different generation driving the category’s growth.

Alcohol 105
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IWSR Report: U.S. Alcohol Market Set to Regain Footing After ‘Reset Year’

VinePair

Although last year’s domestic alcohol sales were pretty grim, most are referring to 2023 as a reset year for the U.S. alcohol industry. Consequently, this marks the first year in nearly 30 years that the industry saw a slip in spirits, beer, and wine sales. The future of the U.S. The future of the U.S.

Alcohol 98
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The World’s Top 10 Beer Destinations for 2024

VinePair

It’s safe to say that the craft beer boom has now reached nearly every corner of the globe. This year’s list of the best beer destinations recognizes cities with up-and-coming craft scenes, many of which have exploded in recent years. Head to the taproom for crisp, low-ABV brews marked by notes of tropical fruits and citrus.

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IOC and AB InBev announce worldwide partnership

Spiritz

The International Olympic Committee (IOC) has announced that AB InBev will become a Worldwide Olympic Partner (TOP Partner) till 2028.The Together, they will reach billions of Olympic fans around the world with messages of connection, moderation and celebration.

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AB InBev strikes Olympics deal for non-alc brew Corona Cero

Just Drinks

Anheuser-Busch InBev has struck a deal for its non-alcoholic Corona Cero brand to be the global beer sponsor of the Olympic Games through to 2028.

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The Drinks Brands You Can Expect to See at the 2024 Olympics

VinePair

On the less exciting end of the Olympic milestone spectrum, this will be the second Summer Games in a row where alcohol won’t be available for sale or purchase at stadium venues, following 2021’s events in Tokyo. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028.

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The Booziest Moments in Olympics History

VinePair

In June 2023, it was announced that attendees of the 2024 Paris Olympics would be prohibited from drinking alcohol at events unless they were VIPs. Organizers justified the decision by citing a 1991 French mandate known as Evin’s Law, which bans alcohol from the general public in stadiums. Some accounts swap the Cognac with wine.

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