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Millennials Drive Non-Alcoholic Drinks Sales in the U.S.

VinePair

The non-alcoholic drinks space has exploded in the past five years, with overall volumes swelling 20 percent in 2023 alone. But while Gen Z (at least those of age to drink) is often touted as the age group most excited about alcohol-free options, it’s a different generation driving the category’s growth.

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IWSR Report: U.S. Alcohol Market Set to Regain Footing After ‘Reset Year’

VinePair

Although last year’s domestic alcohol sales were pretty grim, most are referring to 2023 as a reset year for the U.S. alcohol industry. Still, it’s not all doom and gloom for the beverage alcohol industry at large. In 2023, TBA volume increased by 1 percent globally, and IWSR expects that the U.S. The future of the U.S.

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IOC and AB InBev announce worldwide partnership

Spiritz

The International Olympic Committee (IOC) has announced that AB InBev will become a Worldwide Olympic Partner (TOP Partner) till 2028.The Together, they will reach billions of Olympic fans around the world with messages of connection, moderation and celebration.

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Platinum Liquids launched

Spiritz

for APAC & IMEA from 2023-2028, the highest in GTR. His expertise in luxury goods, particularly alcohol and cigars, and his profound knowledge of the AMEA region have already transformed brands in the global travel retail channel. “Emerging markets are driving immense opportunities,” he explains.

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AB InBev strikes Olympics deal for non-alc brew Corona Cero

Just Drinks

Anheuser-Busch InBev has struck a deal for its non-alcoholic Corona Cero brand to be the global beer sponsor of the Olympic Games through to 2028.

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New York Extends Cocktails To-go Law

Cheers

Alcohol producers and on-premise accounts supported the decision. 1, 2028), New Jersey (TBD), New York (expires April 9, 2030) and Vermont (expires July 1, 2025) passed legislation to allow cocktails to-go on a temporary basis. 31, 2026), Colorado (expires July 1, 2025), Illinois (expires Aug.

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The Drinks Brands You Can Expect to See at the 2024 Olympics

VinePair

On the less exciting end of the Olympic milestone spectrum, this will be the second Summer Games in a row where alcohol won’t be available for sale or purchase at stadium venues, following 2021’s events in Tokyo. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028.

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