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Millennials Drive Non-Alcoholic Drinks Sales in the U.S.

VinePair

The non-alcoholic drinks space has exploded in the past five years, with overall volumes swelling 20 percent in 2023 alone. But while Gen Z (at least those of age to drink) is often touted as the age group most excited about alcohol-free options, it’s a different generation driving the category’s growth.

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IWSR Report: U.S. Alcohol Market Set to Regain Footing After ‘Reset Year’

VinePair

Although last year’s domestic alcohol sales were pretty grim, most are referring to 2023 as a reset year for the U.S. alcohol industry. Still, it’s not all doom and gloom for the beverage alcohol industry at large. In 2023, TBA volume increased by 1 percent globally, and IWSR expects that the U.S. The future of the U.S.

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Whiskies: Growth Engine for Alcoholic Drinks in India

Spiritz

Amulya Pandit Senior Consultant – Euromonitor International In 2023, the alcoholic drinks market in India reached 6.7 of the alcoholic drinks market in the same year. On the surface, whisky consumption in India in the past was largely driven by rural consumers and the way alcoholic drinks are taxed in India.

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IOC and AB InBev announce worldwide partnership

Spiritz

The International Olympic Committee (IOC) has announced that AB InBev will become a Worldwide Olympic Partner (TOP Partner) till 2028.The Together, they will reach billions of Olympic fans around the world with messages of connection, moderation and celebration.

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Platinum Liquids launched

Spiritz

for APAC & IMEA from 2023-2028, the highest in GTR. His expertise in luxury goods, particularly alcohol and cigars, and his profound knowledge of the AMEA region have already transformed brands in the global travel retail channel. “Emerging markets are driving immense opportunities,” he explains.

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AB InBev strikes Olympics deal for non-alc brew Corona Cero

Just Drinks

Anheuser-Busch InBev has struck a deal for its non-alcoholic Corona Cero brand to be the global beer sponsor of the Olympic Games through to 2028.

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Deciphering the Evolving Luxury Space

Spiritz

The topic for the ThinkPad Session I titled ‘Decoding India’s Affluent Consumer Class’ is not only very relevant but gaining increasing importance for India’s fast evolving alcoholic beverages industry. “When people start drinking in on trade, they drink comparatively less alcohol,” Amulya reasoned.

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