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It makes sense Spirit of Gallo is seeking another opportunity in the rum space: the super premium and ultra premium price segments have led the category’s growth in recent years, and are projected to grow at an 8 percent compound annual growth rate (CAGR) by 2027. by volume, after Diageo and Sazerac.
right now, outselling even red-hot American whiskey and just a few paces behind longtime leader vodka, according to the Distilled Spirits Council (DISCUS). So while the IWSR projects tequila’s global growth at 7 percent through 2027, the U.S. It’s not news that tequila is near the top of spirits sales in the U.S. percent over 2022.
IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. Across all markets tracked by IWSR in a 2021 study, spirit-based RTDs — especially those made with vodka — held 45% category volume share and are driving innovation. RTD market grew 1.3%
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