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It’s not news that tequila is near the top of spirits sales in the U.S. right now, outselling even red-hot American whiskey and just a few paces behind longtime leader vodka, according to the Distilled Spirits Council (DISCUS). Last year, tequila sales totaled 31.6 tequila sales, according to Impact Databank.
I wanted to be able to have a Whiskey Sour. We already had to explain, “it’s like whiskey, but with no whiskey.” Your challenge then becomes meeting the customer expectation when you say to them, hey, this is like a tequila, but without the alcohol. Those tasting notes are what we associate with tequila.
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