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Spirit of Gallo is expanding its luxury spirits portfolio with an investment in Puerto Rican rum brand Ron del Barrilito, according to a Monday press release. The deal will make Gallo the rum’s exclusive U.S. This move marks Spirit of Gallo’s return to luxury rum. To win in rum, we know it needs to be Super Premium+.
IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. Across all markets tracked by IWSR in a 2021 study, spirit-based RTDs — especially those made with vodka — held 45% category volume share and are driving innovation. RTD market grew 1.3%
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