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Spirit of Gallo Re-Enters Luxury Rum Category with Ron del Barrilito

VinePair

Spirit of Gallo is expanding its luxury spirits portfolio with an investment in Puerto Rican rum brand Ron del Barrilito, according to a Monday press release. The deal will make Gallo the rum’s exclusive U.S. This move marks Spirit of Gallo’s return to luxury rum. To win in rum, we know it needs to be Super Premium+.

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Spirit-based RTDs Take Off

Cheers

IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. Cocktails and long drinks will see their share of RTD volumes grow 4% across the key markets from 2022 to 2027, IWSR says. RTD market grew 1.3% in 2022, according to Statista, reaching a value of $4.8

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