The State of the Booze Business: What Does the Future Hold?
Booze Business
JULY 9, 2024
This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. These drinks often include added vitamins, minerals, or other health-promoting ingredients. This would result in e-commerce’s TBA share increasing from 3.2%
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