Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof
Dry Atlas
FEBRUARY 6, 2024
I did more than 500 iterations—working with the best flavorists, distillers, chefs, and mixologists in the country—to get as close as we could to traditional spirits. Your challenge then becomes meeting the customer expectation when you say to them, hey, this is like a tequila, but without the alcohol. But, yes, she hates tequila.
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