article thumbnail

Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof

Dry Atlas

I did more than 500 iterations—working with the best flavorists, distillers, chefs, and mixologists in the country—to get as close as we could to traditional spirits. The IWSR has it at 4% by 2027. But they did, actually, even in their lousiness, make it clear that it was an attainable thing. That it would take a lot more work.