A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money
VinePair
NOVEMBER 30, 2023
the overall opportunity) at $250 billion this year, and project it jumping to $480 billion by 2027, fueled by subscription fees, hoodie sales, and sponcon contracts. The bank’s analysts estimate the “total addressable market” (i.e., For comparison, the Brewers Association estimates the U.S. Yes, yes, distribution is key, too. …and
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