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Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof

Dry Atlas

I did more than 500 iterations—working with the best flavorists, distillers, chefs, and mixologists in the country—to get as close as we could to traditional spirits. But, if you make a gin and tonic, or you make a margarita, I will take that Pepsi Challenge any day. The IWSR has it at 4% by 2027. It’s the same with business.