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It makes sense Spirit of Gallo is seeking another opportunity in the rum space: the super premium and ultra premium price segments have led the category’s growth in recent years, and are projected to grow at an 8 percent compound annual growth rate (CAGR) by 2027. This high-quality process places the brand in the Super Premium+ category.
IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. Cocktails and long drinks will see their share of RTD volumes grow 4% across the key markets from 2022 to 2027, IWSR says. RTD market grew 1.3% in 2022, according to Statista, reaching a value of $4.8
Additional benefits include access to rare bottlings, yearly cask tastings, special events, local products from Orkney, and an annual two-night stay on the island with dinner at the distillery. The distillery, already known for its award-winning Kirkjuvagr gin range, received its whisky production license in September 2023.
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