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This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. Premiumization is most notable in spirits.
Greene King Brewery has extended its partnership with Estrella Galicia with exclusive UK distribution rights until 2027. ABV variant in draught, as well as its gluten-free variant, 1906 Reserva Especial and 1906 Black Coupage in bottle.
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