The State of the Booze Business: What Does the Future Hold?
Booze Business
JULY 9, 2024
This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. The non-alcohol beverage market is expected to grow 31% by 2024, making it the third fastest-growing beverage category in the U.S. in 2022 to 3.9%
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