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According to IWSR, “The RTD category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets. If you don’t have a professional bartender available for an event, you can still offer consistently made professional quality classic cocktails with a twist.
As bartenders discover it, they are experimenting with it and that’s ultimately reaching consumers,” she says. So while the IWSR projects tequila’s global growth at 7 percent through 2027, the U.S. She points to the U.K. as one market where this trend is taking root. Tequila is such a versatile spirit.
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