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Tequila Has Conquered the United States — but Can It Win Over the World?

VinePair

It’s not news that tequila is near the top of spirits sales in the U.S. Last year, tequila sales totaled 31.6 Vibrant across the board, tequila is strongest in the premium-and-above tiers, where 100-percent agave brands dominate, accounting for at least 70 percent of U.S. tequila sales, according to Impact Databank.

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Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof

Dry Atlas

Your challenge then becomes meeting the customer expectation when you say to them, hey, this is like a tequila, but without the alcohol. Knowing what we wanted to achieve let us taste something and say, “well, that’s interesting, but it’s not gin,” or, “you know, that’s delicious, but it’s not tequila.”

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Spirit-based RTDs Take Off

Cheers

IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. Cocktails and long drinks will see their share of RTD volumes grow 4% across the key markets from 2022 to 2027, IWSR says. Some bars have even created their own branded canned cocktails.

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