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Greene King Brewery has extended its partnership with Estrella Galicia with exclusive UK distribution rights until 2027. Alex Bruce, Liquor Operations Manager at Metropolitan Pub Company, said: “We’re thrilled to see Estrella Galicia Lager launching across our Metropolitan estate and it’s already proving a hit with teams and customers.
IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. The key cocktails and long drinks (typically a soda mixed with liquor) subcategory, according to the IWSR Drinks Market Analysis, along with products that sit within the premium and above price bracket.
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