Cheers

MAY 15, 2024

Geneva, Switzerland-based MSC Cruises in April announced a new beverage program called World’s Greatest Bars. The concept brings some of the most acclaimed bars to MSC Cruises’ ships to offer guests a unique experience at sea. World-famous bars will create pop-ups on board selected MSC Cruises ships, each for a six-month time period.

Bar 111

Bar Gin Beer Wine 111

Dry Atlas

FEBRUARY 6, 2024

Knowing what we wanted to achieve let us taste something and say, “well, that’s interesting, but it’s not gin,” or, “you know, that’s delicious, but it’s not tequila.” But, if you make a gin and tonic, or you make a margarita, I will take that Pepsi Challenge any day. The IWSR has it at 4% by 2027.

Zero-Proof 52

Zero-Proof Alcohol Tequila Mixologist 52

Cheers

FEBRUARY 15, 2024

IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. Cocktails and long drinks will see their share of RTD volumes grow 4% across the key markets from 2022 to 2027, IWSR says. Some bars have even created their own branded canned cocktails.

Liquor 110

Liquor Vodka Wine Bar 110