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MSC Cruises Unveils World’s Greatest Bars Program

Cheers

Geneva, Switzerland-based MSC Cruises in April announced a new beverage program called World’s Greatest Bars. The concept brings some of the most acclaimed bars to MSC Cruises’ ships to offer guests a unique experience at sea. World-famous bars will create pop-ups on board selected MSC Cruises ships, each for a six-month time period.

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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

Beer 105
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Greene King Extends Partnership with Estrella Galicia

Bar Magazine

Greene King Brewery has extended its partnership with Estrella Galicia with exclusive UK distribution rights until 2027. It’s great to be able to work in partnership with our brewery to provide a great range of beers on our bars that complements the experience that we offer.” To view the products available, go to: [link].

Pub 52
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Getting Tech-nical 

Bar Magazine

Tim Chapman, Chief Commercial Officer at Zonal, comments on the role of tech in the sector, “In an ever-changing hospitality landscape, technology has become an indispensable tool in helping bars and pubs streamline their operations, enhance efficiency, and improve their bottom line.

Pub 52