Chilled Magazine
MARCH 5, 2024
With each bottle serving eight to ten drinks, Le Barteleur cocktails offer a professional-grade experience whether enjoyed at home or in bars. According to IWSR, “The RTD category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets.
Cheers
MAY 15, 2024
Geneva, Switzerland-based MSC Cruises in April announced a new beverage program called World’s Greatest Bars. The concept brings some of the most acclaimed bars to MSC Cruises’ ships to offer guests a unique experience at sea. World-famous bars will create pop-ups on board selected MSC Cruises ships, each for a six-month time period.
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PubClub
MAY 10, 2024
Through 2027, Hyatt is committed to expanding its brand presence in new and exciting destinations throughout the region, meeting travelers in even more places – whether vacationing with family for a fun-filled stay or reconnecting with colleagues at a picturesque location.
Spiritz
SEPTEMBER 12, 2024
For the period until 2027, it predicts that the consumption of Indian malts is set to grow 13 percent a year compared to Scotch at 8 percent. The company focuses on impactful marketing collaborations with premium bars, restaurants and influential figures in the industry, which help to elevate the brand’s visibility and credibility.
VinePair
MARCH 4, 2024
Because overseas markets are less developed for tequila, consumers’ first encounter with the spirit is often simple: as a shot in a bar, or perhaps in a Margarita. So while the IWSR projects tequila’s global growth at 7 percent through 2027, the U.S.
Bar Magazine
OCTOBER 9, 2024
The partnership will be supported by in-venue visibility and marketing to drive maximum awareness, as well as through merchandise on all bars including drip mats, ice buckets, branded paper cups, and in-venue digital advertising. ” The partnership will extend through to 2027.
VinePair
JULY 1, 2024
In 1860, Campari hit Italian bars and shops and won the favor of locals who admired its bitter, herbal profile in cocktails like the Negroni and the Americano , both of which were introduced at Caffè Campari. The word “Spritz” comes from the German word “spritzen,” which translates to “splash” in English.
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