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The State of the Booze Business: What Does the Future Hold?

Booze Business

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

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Spirit-based RTDs Take Off

Cheers

Hard seltzer may have hogged the spotlight of the ready-to-drink beverage alcohol market in recent years, but spirit-based RTDs and canned cocktails are providing the buzz today. IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. RTD market grew 1.3%

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The Rise of the Spritz: a Timeline

VinePair

Just as easy to make as they are to enjoy, Spritzes are typically made with a liqueur, Prosecco , and a splash of soda water, creating something that’s not quite wine but not quite a cocktail, either. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. And people can’t get enough. Their first move?

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3 Takeaways From Silicon Valley Bank’s 2025 State of the U.S. Wine Industry Report

VinePair

Wine Industry report for 2025. SVBs yearly report is widely considered to be the leading source of information on market trends in the wine business, offering an analysis of the overall industry and sharing marketing strategies based on data on pricing, sales, and wineries financial standings. percent revenue decline.

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