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The State of the Booze Business: What Does the Future Hold?

Booze Business

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

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Spirit-based RTDs Take Off

Cheers

Hard seltzer may have hogged the spotlight of the ready-to-drink beverage alcohol market in recent years, but spirit-based RTDs and canned cocktails are providing the buzz today. IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. RTD market grew 1.3%

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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

the overall opportunity) at $250 billion this year, and project it jumping to $480 billion by 2027, fueled by subscription fees, hoodie sales, and sponcon contracts. The bank’s analysts estimate the “total addressable market” (i.e., For comparison, the Brewers Association estimates the U.S. Yes, yes, distribution is key, too.

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The Rise of the Spritz: a Timeline

VinePair

According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.

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