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Spirit-based RTDs Take Off

Cheers

Hard seltzer may have hogged the spotlight of the ready-to-drink beverage alcohol market in recent years, but spirit-based RTDs and canned cocktails are providing the buzz today. IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. RTD market grew 1.3%

Liquor 84
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Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof

Dry Atlas

He went from celebrated novelist to co-founder of America’s leading non-alcoholic spirits brand. A personal break from alcohol and a passion for the ritual of cocktail making, minus the booze. 500 iterations later, Ritual boasts a line of quality alcohol alternatives and counts alcohol giant Diageo as an investor.