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According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.
the overall opportunity) at $250 billion this year, and project it jumping to $480 billion by 2027, fueled by subscription fees, hoodie sales, and sponcon contracts. The bank’s analysts estimate the “total addressable market” (i.e., For comparison, the Brewers Association estimates the U.S. Matt Brewing Company.
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