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Jameson Irish Whiskey announces landmark partnership with Major League Soccer, becoming the league’s official whiskey partner. The partnership includes extensive integration into national broadcasts on MLS Season Pass and Fox, along with in-stadium promotions and marketing campaigns.
Jameson Irish Whiskey and Major League Soccer (MLS) have announced a multi-year North American partnership in which Jameson will become the official whiskey of MLS and the MLS All-Star Gameday Hospitality. Read the full article at Jameson Becomes The Official Whiskey Of Major League Soccer Canada, and Mexico.
Much of this stems from the so-called French Paradox, an influential 60 Minutes episode that aired in 1991 and promoted a link between a daily glass of red wine and heart health. Gen Z could not be more different; factoring in immigration patterns, this generation is projected to become majority non-White in 2026.
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