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Brett Lee to promote Australian avocados in India

Spiritz

The launch aims to introduce a premium and healthy option for the Indian households, promoting the incorporation of avocados into everyday meals and snacks in India. Reputed for their superior quality and health benefits, Australian avocados are expected to give the Indian taste buds an amalgamation of flavour, texture and nutrition.

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The State of the Booze Business: What Does the Future Hold?

Booze Business

However, the 7% growth is a drop on the 11% CAGR prediction estimated for 2022 to 2026.” These drinks often include added vitamins, minerals, or other health-promoting ingredients. Functional Benefits There’s a growing interest in functional beverages that offer benefits beyond taste and alcohol content.

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Diageo India exceeds its water replenishment target

Spiritz

Diageo India exceeded its water replenishment target by 25 percent, three years ahead of its 2026 goal, according to the company’s third annual ESG Reporting Index, which was released earlier this month. Besides, the company actively promotes inclusion and diversity across its business.

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Spirit-based RTDs Take Off

Cheers

IWSR forecasts that cocktails and long drinks will spur the most growth in RTDs globally, with volumes expected to command 26% of the total RTD category by 2026, compared to just 20% for hard seltzers. Randall’s Wine & Spirits in St. Louis, MO, is seeing demand for for higher-ABV RTDs.

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Jameson Scores Major Partnership Deal with MLS

The Whiskey Wash

The partnership includes extensive integration into national broadcasts on MLS Season Pass and Fox, along with in-stadium promotions and marketing campaigns. The United States is set to host several major tournaments, including the 2026 World Cup, the 2024 Concacaf Gold Cup, and the 2024 FIFA Club World Cup.

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Croatia Tourism Focusing On Year-Round Travel, Sustainability & Inland Destinations

PubClub

This newly branded group of 17 boutique properties spans Pula to Zagreb and Zadar to Dubrovnik, offering immersive cultural experiences that highlight Croatias rich heritage and promote sustainable tourism practices.

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What’s on our radar for the week ahead

The Cocktail Lovers

More than just n/a this one cleverly highlights nootropic ingredients like chlorophyll, CBD and functional teas, in fact, it’s all about cocktails to promote certain moods. If youre (still) doing Dry Try: Noobies, the new, non-alcoholic cocktail menu at Nine Lives in London.

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