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Spirit-based RTDs Take Off

Cheers

IWSR forecasts that cocktails and long drinks will spur the most growth in RTDs globally, with volumes expected to command 26% of the total RTD category by 2026, compared to just 20% for hard seltzers. Cocktails and long drinks will see their share of RTD volumes grow 4% across the key markets from 2022 to 2027, IWSR says.

Liquor 110
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Don Julio Starback 2025

Bartender.com

We cant wait for 2026! The degree only furthered my aspirations and somehow deepened my involvement in bartending, as I dug deeper into the world of craft cocktails and decided that I wanted to be the best no matter what I attempted to achieve.