The State of the Booze Business: What Does the Future Hold?
Booze Business
JULY 9, 2024
This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. However, the 7% growth is a drop on the 11% CAGR prediction estimated for 2022 to 2026.” This would result in e-commerce’s TBA share increasing from 3.2%
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