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The State of the Booze Business: What Does the Future Hold?

Booze Business

Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. However, the 7% growth is a drop on the 11% CAGR prediction estimated for 2022 to 2026.” These drinks often include added vitamins, minerals, or other health-promoting ingredients.

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Spirit-based RTDs Take Off

Cheers

IWSR forecasts that cocktails and long drinks will spur the most growth in RTDs globally, with volumes expected to command 26% of the total RTD category by 2026, compared to just 20% for hard seltzers. Randall’s Wine & Spirits in St. Louis, MO, is seeing demand for for higher-ABV RTDs.

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