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The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.
Although last year’s domestic alcohol sales were pretty grim, most are referring to 2023 as a reset year for the U.S. alcohol industry. High inventory levels are expected to persist into 2024 and potentially beyond, with normalization now not expected until 2025 or early 2026,” says president of the U.S. The future of the U.S.
All of them have been gathered together for a project that’s the brainchild of Charolette Converse that will see 113 women, non-binary or trans participants (as of publish time) joining together to not just make a one-off beer, but to create a community to “network, educate and inspire their fellow women in the craftbeer industry.”
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