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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. According to a press release , the acquisition furthers Diageo’s Growth Ambition, the company’s strategic plan to achieve sustainable growth through fiscal 2025 and beyond. ’ No.

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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

Keep reading to discover the 23 best non-alcoholic drinks brands for 2025. Each spirit finishes with a pleasant, ginger-like kick that evokes the burn of full-proof alcohol, though we were most drawn to the Spirit of Tequila and the Spirit of Milano, the brands non-alc amaro.

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professionals

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The Top Beverage Trends For 2025

Cheers

Weve complied a roundup of some of the trend watchers picks for 2025 that we think will catch on. And now, the drink trends for 2025. and Carbonates annual hospitality trends report has named pistachio the flavor of the year for 2025, noting the nuts presence in every type of dish or drink, at every style of restaurant.

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A Guide to Gifting the Best Cocktail Books to Everyone on Your Nice List

VinePair

Designed to delight, the book features 60-plus cocktail recipes perfect for the festive season, like party-ready punches and the Holiday Mail (Puerto Rican rum, lime juice, ginger honey syrup and chilled dry white sparkling wine). Just add a bottle of funky rum and ceramic Tiki mugs to get the party started. Price: $16.07

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Non-Alcoholic Espresso Martini Recipe: Best Dry January Mocktail 2025

Mixologists

Achieving a similar froth in a zero proof coffee cocktail requires a bit more effort. Several brands now offer non-alcoholic spirits designed to mimic the characteristics of vodka, rum, or whiskey. Ritual Zero Proof Alternative: A selection of zero proof alternatives to replicate gin, rum, tequila and whiskey.

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Functional Cocktails: The Biggest Drink Trend to Try in 2025

Mixologists

In this comprehensive guide, we'll dive deep into the functional cocktail trend, exploring the key ingredients, techniques, and recipe ideas that are set to dominate the drinking landscape in 2025. Wellness-Focused Drinking on the Rise In 2025, the demand for healthier, more intentional drinking options has reached a fever pitch.

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Functional Cocktails: The Biggest Drink Trend to Try

Mixologists

Wellness-Focused Drinking on the Rise In 2025, the demand for healthier, more intentional drinking options has reached a fever pitch. Non-Alcoholic Spirits: The growing market for non-alcoholic spirit alternatives, like Seedlip, Lyre's, and Ritual Zero Proof, opens up a world of possibilities for functional mocktails.