The Whiskey Wash

NOVEMBER 20, 2024

In addition, the brands hope to promote the message: “You should never drink and drive”, with the partnership acting as a global platform for this important lesson. Starting in 2025, Glenfiddich and Aston Martin Formula One Team will come together to engage fans in the worlds of whisky and Formula One.

Promotion 98

Promotion Promoter Bottling Scotch Whiskey 98

Cheers

FEBRUARY 8, 2024

Premiumization Was Strong in Whiskey, Tequila Presenting an overview of the spirits sales trends in 2023, Christine LoCascio, DISCUS chief, policy, strategy & membership, reported that despite the overall slowdown, the premiumization trend continued for some spirits categories in 2023 including Tequila/Mezcal and American Whiskey.

Tequila 92

Tequila Hospitality Whiskey Alcohol 92

Cheers

DECEMBER 17, 2024

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has ratified a ruling that will officially create a recognized category for American single malt whiskey (ASM). Many ASM producers, as well as the American Single Malt Whiskey Commission ( ASMWC ), have applauded the long-coming decision.

Whiskey 52

Whiskey Promotion Promoter Alcohol 52

The Whiskey Wash

DECEMBER 15, 2024

Elijah Craig Whiskey is a big name in bourbon. Its an American whiskey that has proved to be a reliable, versatile, affordable sipper and a bartender’s go-to for Old Fashioneds and Manhattan cocktails. According to legend, in 1789, Craig became the first distiller to age whiskey in new charred oak barrels.

Whiskey 64

Whiskey Promotion Promoter Bottling 64

Drinkhacker

FEBRUARY 24, 2024

They’re the folks often closest to accounts both on and off-premises, promoting brands at large-scale events, and tackling entry into new markets one at a time. That could take place as early as 2024 or early 2025 if I don’t do my job even better than I’ve been doing it the last five years. Few spirits in the U.S.

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Promotion Promoter Wine Bottling 116

The Whiskey Wash

DECEMBER 15, 2024

Elijah Craig Whiskey is a big name in bourbon. Its an American whiskey that has proved to be a reliable, versatile, affordable sipper and a bartender’s go-to for Old Fashioneds and Manhattan cocktails. According to legend, in 1789, Craig became the first distiller to age whiskey in new charred oak barrels.

Whiskey 59

Whiskey Promotion Promoter Bottling 59

The Whiskey Wash

DECEMBER 20, 2024

Credit: ASMWC After years of tireless campaigning by the American Single Malt Whiskey Commission (ASMWC) , the Distilled Spirits Council Of The United States (DISCUS) , and producers across the U.S., the Alcohol and Tobacco Tax and Trade Bureau (TTB) has finally ratified the American Single Malt Whiskey Category.

Whiskey 92

Whiskey Bottling Promotion Promoter 92