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Lawrence brings extensive expertise in spirits media, mentorship, and global cocktailculture to the Board. Before cocktails (or BC, as she likes to say), Lawrence built an extensive career across creative fields, including fashion PR, music promotion, model scouting and casting, and assisting in the running of a photographic studio.
The 2025 Bacardi Cocktail Trends Report highlights a shift toward premium and personalised drinks, with cocktails becoming the drink of choice for special occasions. While flavoured rums have gained popularity, there is a clear demand for high-quality, versatile rums that cater to evolving cocktail preferences.
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Lawrence brings extensive expertise in spirits media, mentorship, and global cocktailculture to the Board. Before cocktails (or BC, as she likes to say), Lawrence built an extensive career across creative fields, including fashion PR, music promotion, model scouting and casting, and assisting in the running of a photographic studio.
Dear Distillers and Spirit Makers, As we gear up for the 2025 Bartender Spirits Awards , I invite spirits brands to enter and take advantage of the expanded opportunities this year for the USAs on-premise spirits competition. Who are the 2025 Bartender Spirits Awards Judges? Market Will Grow in 2025 The U.S. Why the U.S.
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