2024 Promotion Scotch Whiskey 
The Whiskey Wash
NOVEMBER 21, 2024
The Glenturret Brand Director, Yvonne Whitehouse, with a guest at the Walpole British Luxury Awards 2024. Credit: The Walpole British Luxury Awards Highland scotch whisky distillery, The Glenturret , has clinched the award for Sustainable Luxury Brand of the Year at the 2024 Walpole British Luxury Awards.
The Whiskey Wash
AUGUST 19, 2024
Buy Tickets For Bar Convent Berlin Bar Convent Berlin is being held from 14th to 16th October 2024, at the Exhibition Centre in Berlin. Read the full article at OurWhisky Foundation Partners With Bar Convent Berlin For 2024 Trade Show Visitors can purchase a one-day ticket for €49 (~$54) or a three-day ticket for €122.00 (~$135).
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The Whiskey Wash
AUGUST 15, 2024
Credit: Chivas Brothers Chivas Regal Scotch Whisky has announced a multi-year partnership with the iconic Arsenal Football Club. Ahead of the upcoming 2024/25 season, Chivas Regal will become the Official Whisky Partner for Arsenal, the first such brand to do so. Ahead Of 2024/25 Football Season
The Whiskey Wash
NOVEMBER 20, 2024
In addition, the brands hope to promote the message: “You should never drink and drive”, with the partnership acting as a global platform for this important lesson. Through exclusive events, experiences, and releases, the two brands will promote the thrill of Formula One and the refined experience of drinking single malt scotch whisky.
The Whiskey Wash
OCTOBER 6, 2024
Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward. Squid Game season 2 premieres on Netflix on December 26th, 2024.
The Whiskey Wash
SEPTEMBER 16, 2024
Scotch whisky exports have taken a huge hit in the first half of 2024. The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. billion compared to the same period in 2023.
The Whiskey Wash
JUNE 14, 2024
Credit: Ardnahoe Distillery Following the release of its inaugural single malt whisky in May 2024 , Ardnahoe Distillery has appointed its first-ever global band ambassadors: the Scottish folk-rock band, Skerryvore. Skerryvore enjoying a dram of Ardnahoe whisky.
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