Spiritz

MAY 23, 2024

Radisson Hotel Sector 29, Gurugram, proudly announces the promotion of Parul Trehan to the position of Learning and Development Manager; and Bhupendra Tomar to the position of Food and Beverage Manager, effective April 1, 2024.

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Imbibe Magazine

MARCH 5, 2024

All National Bar Artists will gather at the Global Finals in Rome on the May 12, 2024. The post ITALICUS Rosolio di Bergamotto Announces National Finalists for the Art of ITALICUS 2024 Aperitivo Challenge appeared first on Imbibe Magazine.

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Cheers

MAY 17, 2024

In this issue we present the 2024 Growth Brands Awards winners, the leaders in spirits, wine and ready-to-drink products. We hope you enjoy this issue, and we salute the industry’s efforts in promoting responsible drinking. Subscribe to Cheers The post Drink Responsibly 2024 appeared first on Cheers.

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Chilled Magazine

SEPTEMBER 26, 2024

is collaborating with Jason Kelce, a Super Bowl Champion and seven-time Pro Bowl player who is also an investor in Ole Smoky, for the 2024 “C’mon Raise The Jar” 360 marketing campaign. Ole Smoky Distillery , one of the fastest-growing spirits companies in the U.S., Ole Smoky has been recognized on the Inc.

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Spiritz

OCTOBER 29, 2024

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Businesses such as hotels and restaurants can choose from tiered memberships to boost visibility and engage in promotional opportunities.

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VinePair

APRIL 7, 2025

The partnership was terminated in June 2023 following a high-profile lawsuit alleging Diageos failure to promote Croc vodka and DeLen tequila, another joint venture between the rapper and the conglomerate. The two settled the lawsuit out of court in January 2024 and Combs was removed from any further involvement in both brands.

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Cheers

SEPTEMBER 30, 2024

It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. Michelob ULTRA was also the Official Global Beer Sponsor of CONMEBOL Copa America USA 2024. Coors Light was also recognized by our survey participants for Best Advertising & Promotion.

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Chilled Magazine

APRIL 4, 2024

Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. Celebrating 200 years in 2024, The Shelbourne has long been referred to as “Ireland’s living room,” playing a major role in Dublin’s cultural and societal history. Stephen’s Green.

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Cheers

FEBRUARY 18, 2025

McFadden, a 2024 Michelin Guide Atlanta Sommelier Award winner, also aims to redefine the wine experience by introducing guests to biodynamic and New World wines contributions that enrich the brands ethos and enhance its appeal to a broad audience.

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Chilled Magazine

FEBRUARY 26, 2024

We hope to continue spreading this joy and to see many new visitors from around the world in 2024.” In addition to their focus on product innovation and quality, Ole Smoky credits a significant portion of their success to the vibrant atmosphere, hospitable employees, and exciting events and promotions. 5000 List.

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Cheers

MAY 20, 2024

Noting the rising consumer tastes for tropical flavors, ready-to-serve cocktail brand and Rising Star winner On the Rocks Premium Cocktails debuted a new Strawberry Daiquiri flavor in February 2024. Because the music festivals have worked so well for BeatBox Beverages, Fenchel says 2024 will hold a similar strategy.

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Cheers

MAY 8, 2024

We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise. The company will support the prosecco with an advertising campaign during 2024 holiday, “which is the key selling period for sparkling,” she adds.

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The Whiskey Wash

JULY 19, 2024

At the 2024 World Whiskies Awards , judges recognized the achievements of American distillers who have been dedicating time and resources to experimenting with cask finishing. Discussing origins, mash bills, and (of course) finishing casks, these are the best finished bourbons according to the World Whiskies Awards 2024.

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The Whiskey Wash

AUGUST 28, 2024

Augustine City, FL, has been named “2024 Distillery of the Year” by the American Distilling Institute (ADI). We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.” You can read about the 2024 ADI winners here. Credit: St.

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Cheers

APRIL 2, 2024

The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P. Bearface, for instance, last year promoted the Old Fearless, which combines Bearface Triple Oak Whisky with charred cedar bites and maple syrup.

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The Whiskey Wash

AUGUST 19, 2024

Buy Tickets For Bar Convent Berlin Bar Convent Berlin is being held from 14th to 16th October 2024, at the Exhibition Centre in Berlin. Read the full article at OurWhisky Foundation Partners With Bar Convent Berlin For 2024 Trade Show Visitors can purchase a one-day ticket for €49 (~$54) or a three-day ticket for €122.00 (~$135).

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Good Spirits News

AUGUST 27, 2024

16-22, 2024. This year, in collaboration with Official Giving Partner Slow Food, Negroni Week aims to collaborate with even more venues than ever before to benefit the Slow Food Negroni Week Fund, which aids in preserving cultural and biological diversity, promoting food and beverage education, and advocating for equity and justice globally.

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The Whiskey Wash

AUGUST 15, 2024

Ahead of the upcoming 2024/25 season, Chivas Regal will become the Official Whisky Partner for Arsenal, the first such brand to do so. Ahead Of 2024/25 Football Season Credit: Chivas Brothers Chivas Regal Scotch Whisky has announced a multi-year partnership with the iconic Arsenal Football Club.

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VinePair

DECEMBER 6, 2023

Nineteen years and hundreds of popped bottles later, the 2024 iteration of the annual celebration, like the wine and spirits served to attendees every year, has only improved with age. What Can Attendees Expect at the 2024 Charleston Wine + Food Festival? Tickets are now on sale for the 2024 Charleston Wine + Food Festival.

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Booze Business

JULY 9, 2024

The non-alcohol beverage market is expected to grow 31% by 2024, making it the third fastest-growing beverage category in the U.S. These drinks often include added vitamins, minerals, or other health-promoting ingredients. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%.

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Chilled Magazine

JANUARY 31, 2024

The AT&T Pebble Beach Pro-Am has been designated a PGA TOUR Signature Event in 2024. Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. One of the fastest growing spirits in the U.S.,

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The Whiskey Wash

OCTOBER 18, 2024

The 2024 SIP Awards, a renowned consumer-judged competition, celebrated the best in spirits across various categories, and American Rye Malt Whiskey was no exception. So, today in my Awards Series I will give you the lowdown on the three (or four) medal-winning American rye malt whiskeys from the 2024 SIP Awards.

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Australian Bartender

FEBRUARY 21, 2024

Archie Rose returns for the fourth time as Official Gin Partner to Sydney Gay & Lesbian Mardi Gras 2024, bringing their award-winning range of gins to venues around Sydney, underpinned by the message: Proudly Sydney, Proudly For Everyone. The theme ‘Our Future’ is pertinent for us all to consider this year.

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Cheers

JANUARY 2, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. . The post 10 Mocktails for 2024 appeared first on Cheers.

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Chilled Magazine

MARCH 9, 2024

High Rise Beverage is extremely excited to announce the launch of its THC-free seltzer line — projected to drop at the end of this month (March 2024). High Rise Blackout Edition is THC-free – containing natural adaptogens as key ingredients to promote the calming or lifting effects High Rise fans know and love.

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Cheers

JANUARY 3, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. . The post 10 Mocktails for 2024 appeared first on Cheers.

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Australian Bartender

MARCH 25, 2024

What went down… On Tuesday morning, the third Regional Final for The Perfect Blend Cocktail Competition 2024 was held in Melbourne. Before competition day, finalists were required to promote their signature creations within their respective venues for 2 weeks, to celebrate World Bartender Day.

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Spiritz

SEPTEMBER 6, 2024

In January 2024, an expert committee headed by the Kerala State Industrial Development Corporation (KSIDC) submitted a set of recommendations to the state government of Kerala to boost IMFL exports. It was also announced in the 2024-2025 state budget that steps would be initiated to promote the export of Kerala’s IMFL brands.

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Good Spirits News

FEBRUARY 8, 2024

Bartender’s Weekend was created in an effort to promote the “SPIRIT OF HOSPITALITY” that defines our industry. Join us in Celebrating the Bar Industry and Supporting its Professionals.

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VinePair

JUNE 12, 2024

Here are VinePair’s 25 best chillable red wines for 2024. Not unlike a certain macro-beer brand promotion back in the day, the label on this wine turns from white to blue when chilled, indicating the perfect temperature for consumption. The article The 25 Best Chillable Red Wines for 2024 appeared first on VinePair.

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Cheers

FEBRUARY 5, 2024

Stewart also shared that she was about to go on tour with Snoop Dogg promoting Bic lighter’s EZ reach lighter, and that she was now working on her 100th book, which features her 100 favorite recipes. The post Tapping Into Fun At The 2024 Mohegan Sun Wine & Food Fest appeared first on Cheers.

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VinePair

FEBRUARY 12, 2024

The brand’s casting of Aubrey Plaza and fellow “Parks and Recreation” alum Nick Offerman to promote the drink makes for a well-established dynamic duo. The article The Best and Worst Super Bowl Drinks Ads, Ranked (2024) appeared first on VinePair. Oh, and Jack Harlow’s in it too.

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Spiritz

JUNE 18, 2024

Headquartered in Delhi, BAl is headed by Vinod Giri, who assumed office on 1st June 2024. Together, the beer industry can help shape policies promoting responsible choices for consumers around moderate alcohol beverages, a robust taxation and regulatory framework and promoting investments for socio-economic benefits."

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PubClub

MARCH 28, 2024

With that in mind, Taiwan’s southeastern county of Taitung held its first tourism promotional event in Seoul on March 27 and presented especially designed packages focusing on Taitung’s natural scenery, cultural flavor, and delicious fruits and seafood. Contacts Jela Hung Taitung County Government, Taiwan w3047@taitung.gov.tw

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VinePair

MAY 16, 2024

As the market for the spirit has grown, large beverage companies have bought up tequila brands and celebrities have cashed in, splashing their names across labels and using their influence to promote their bottles. 2024) appeared first on VinePair.

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Spiritz

JULY 23, 2024

India’s hospitality sector has, by and large, expressed dissatisfaction with the Union Budget for the 2024-25 fiscal, citing a lack of policy announcements crucial for the sector's development. Regrettably, however, there has been no policy announcement to facilitate the development of hotels and promotion of inbound tourism," he added.

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Spiritz

MAY 14, 2024

The company had refiled its IPO papers with Sebi on 15th January 2024. The shares are offered at a face value of Rs 2 and is a mix of fresh issue of up to Rs 1000 crore and an offer for sale of up to Rs 500 crore by Promoters and Promoter Group.

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