2024 Highball Promotion 
Imbibe Magazine
APRIL 8, 2024
The 2024 Art of ITALICUS Aperitivo Challenge has announced the winners of its U.S. The drink is a fusion of Italian aperitivo and Japanese shochu highball, just like bringing the bergamot nomad back to its origin.” The post The 2024 Art of ITALICUS Aperitivo Challenge Names a U.S. competition.
The Whiskey Wash
AUGUST 15, 2024
Ahead of the upcoming 2024/25 season, Chivas Regal will become the Official Whisky Partner for Arsenal, the first such brand to do so. Featuring pop-ups, exclusive events, content, and pub promotions, the partnership will support both brands’ commitment to their communities and ambitions for the future.
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Australian Bartender
MARCH 25, 2024
What went down… On Tuesday morning, the third Regional Final for The Perfect Blend Cocktail Competition 2024 was held in Melbourne. After an informative time with Chayse & Blayne, the bartenders returned to Melbourne for a dinner at Yokimono to enjoy some Japanese flavours and delicious Toki Highballs.
Cheers
JANUARY 2, 2024
While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. . Strain into a highball glass with fresh ice.
Cheers
JANUARY 3, 2024
While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. . Strain into a highball glass with fresh ice.
The Whiskey Wash
APRIL 5, 2024
7UP Slice of lime Method: Add Seagram’s 7 Crown American Blended Whiskey and 7UP to a highball glass with ice Stir well Garnish with lime slice Cornhole: Anyone Can Play, Anyone Can Win Senior Brand Manager, Gustavo Salguero said: “Seagram’s 7 Crown will celebrate the meaningful connection that our country has with cornhole.
VinePair
JANUARY 29, 2024
Those flavors and aromas make it an ideal candidate for highballs made with mineral water or tonic, but then you’d be depriving yourself of a lean, expressive Manhattan that’s perfect for summertime. Average price: $22 Lustau Vermut Rojo Most producers promote their proprietary mix of herbs and spices when marketing their vermouths.
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