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We Asked 12 Bartenders: What’s the Most Underrated Whiskey Cocktail? (2024)

VinePair

But there are many other whiskey cocktails, many with historic roots, that have enjoyed a quiet revival along with the boom of craft cocktail culture. Whether spirit-forward, sweet, sour, or herbaceous, these unsung cocktails come in countless guises. 2024) appeared first on VinePair.

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The 2024 Beer Growth Brands Award Winners

Cheers

It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. Modelo also tapped into cocktail culture this past summer by teaming up with Dos Hombres mezcal to introduce the Mezcal Michelada. The company launched Heineken 0.0. — into “L0VE.L0VE.”

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Top Canadian Whisky Trends in 2024

Cheers

The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P. And then there are whisky cocktails — both original recipes and reimagined classics — that help shed light on the Canadian style of the spirit.

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Travel Retail is also a Reflection of Local Culture

Spiritz

"Consumer purchasing behaviours are impacted by culture and we already see an increase in Indian whisky and liqueur brands being offered in travel retail assortments," points out Guy May. Global flavours are in high demand at GTR as is the mixability for a growing international cocktail culture," points out Guy.

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Now Live: Tales of The Cocktail® 2024 Conference Agenda and Tickets

Tales of the Cocktail

Toasting its 22-year legacy of honoring the craft, culture, and business of the global cocktail community, TOTC returns to New Orleans from July 21-26, offering an immersive experience created to “Inspire” both industry professionals and cocktail connoisseurs alike.

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Now Live: Tales of The Cocktail® 2024 Conference Agenda and Tickets

Tales of the Cocktail

Toasting its 22-year legacy of honoring the craft, culture, and business of the global cocktail community, TOTC returns to New Orleans from July 21-26, offering an immersive experience created to “Inspire” both industry professionals and cocktail connoisseurs alike.

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Can Tokyo Reclaim Its Crown as Asia’s Best Cocktail City?

VinePair

The early wave of modern Tokyo cocktail bars defined the distinctive style of drink preparation and service known as Japanese bartending — and the type of establishments in which it could be found — while pushing forward the idea of a thriving cocktail culture from within an Asian metropolis. Nor should they. “To