Chivas Brothers Sees Net Sales Decline, But Is Confident In Premiumization Strategy
The Whiskey Wash
SEPTEMBER 2, 2024
Chivas Brothers , the scotch whisky arm of Pernod Ricard, recently released its full-year performance for FY (fiscal year) 24. Net Sales Down -1.6% In FY24 (July 2023-Jun 2024), Chivas Brothers ’ net sales have declined by -1.6%. Here are all of the key points from the report. In H2, sales increased by 5%. compared to FY23.
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