Chilled Magazine

MARCH 14, 2024

El Cristiano, proud to call themselves the world’s most delicious tequila, is additive-free, sustainable and therefore without hangover, was one of the first brands to promote their varieties with espresso martini, featuring recipes with both their Extra Reposado (XR) and their Extra Anejo (Black Label).

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Imbibe Magazine

SEPTEMBER 18, 2024

In 2023, following the Negroni Week festivities, which generated over $600,000 in donations from more than 12,000 venues in 79 countries, Slow Food launched its Negroni Week Fund. Last year’s donations awarded 17 community-based projects.

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Spiritz

MARCH 19, 2024

An excise revenue target of Rs 4440 crore has been given for the financial year 2024-2025, which is an increase of 11 percent as compared to the excise revenue target of Rs 4000 crore of Uttarakhand for the current financial year 2023-24.

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SevenRooms

JANUARY 4, 2024

In 2023, 32% of consumers were gifted an experience to celebrate the international day of love. Experiential gifting is on the rise, meaning it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions. You could also target your take-out regulars with a special “Valentine’s Day meal to go” promotion.

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The Whiskey Wash

MAY 13, 2024

Opening a second grocer’s shop in Edinburgh’s South Bridge area in 1836, George expanded to also operate as a wine and spirit merchant. In Glasgow, the business concentrated on the wine and spirit trade as George began to create his own blended whiskies in 1865. his, George Jr.,

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SevenRooms

OCTOBER 24, 2023

For example, text wine lovers about a new bottle special or reward loyal customers with a 10% return visit coupon. The best event marketing software will have the following features: Customizable landing pages : Build branded landing pages to promote your event and highlight key details like time, date, pricing, payments and more.

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Dry Atlas

AUGUST 28, 2024

Partner Content: moderato In a country where wine is more than just a beverage—it’s a cultural cornerstone—launching a non-alcoholic wine brand in France is nothing short of revolutionary. Dry Atlas: French culture and alcoholic wine seem to be inextricably linked. Sebastien Thomas: We’re both wine lovers, actually.

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SevenRooms

SEPTEMBER 30, 2023

Assign a custom guest tag to each guest profile based on preferences and behaviors (like VIPs, Critics, Regulars, Big Spenders, Wine Lovers, etc.). Some solutions share the data you collect and use it to re-market to your guests to promote their own loyalty programs and marketing campaigns.

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VinePair

AUGUST 9, 2024

While the lineup — which sold to Beam Suntory in 2011 — has since expanded to include several other cocktails, wines, vodka, and even salad dressings, we stuck to the OG Marg. It was here that then-series regular Rinna got the idea to start a wine label of her own: Rinna Wines, which hit shelves in August 2022.

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VinePair

JULY 1, 2024

Just as easy to make as they are to enjoy, Spritzes are typically made with a liqueur, Prosecco , and a splash of soda water, creating something that’s not quite wine but not quite a cocktail, either. Swapping out the cocktail’s traditional glassware for a large wine glass. And people can’t get enough. Their first move?

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Cheers

APRIL 2, 2024

in 2023, according to estimates from The Beverage Information Group. Corby Spirit and Wine announced in January 2023 that its flagship brand J.P. The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P.

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VinePair

AUGUST 1, 2024

Analysts for the trade group Wine and Spirits Wholesalers of America put the reality bluntly in a year-end 2023 report : Whether in beer, wine, or spirits, “growth is anything but certain.” Wine has historically enjoyed a health halo, and is lately content to be an onlooker to industry drama. Because U.S.

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Spiritz

FEBRUARY 14, 2024

A revenue target of Rs 4440 crore has been given for the financial year 2024-2025 with an increase of 11 percent against the revenue target of Rs 4000 crore for the current financial year 2023-24. This measure can promote tourism in Uttarakhand. are being permitted to be processed for the country liquor production in Uttarakhand.

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VinePair

JUNE 12, 2024

Summer is fast approaching, which means coolers around the country will soon be filled with rosés and crisp white wines to fend off the season’s inevitable heat. But this year, some wine-lovers will swap out the typical bottles of Sauvignon Blanc and Chablis for… red wine? So what makes a red wine chillable?

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Good Spirits News

AUGUST 27, 2024

This year, in collaboration with Official Giving Partner Slow Food, Negroni Week aims to collaborate with even more venues than ever before to benefit the Slow Food Negroni Week Fund, which aids in preserving cultural and biological diversity, promoting food and beverage education, and advocating for equity and justice globally.

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Bar Magazine

JANUARY 10, 2024

The course with Barfection will upskill beneficiaries in four key areas:  Wine Basics: Helping individuals understanding different wine types and pairing techniques.   Cocktail Mastery: Classes on how to mix, shake, and present a variety of cocktails. 

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Spiritz

JULY 18, 2024

“Tequila Komos entered the Indian market in December 2023 and we are selling the brand in New Delhi and Goa. At the moment, it is the most compelling drink on the planet and has an infinite canvas to make beautiful spirits, more so than wine. And now this very tequila is available in India.

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Bar Magazine

MAY 13, 2024

When watching a match, a lager or a soft drink are the top choices of drink for one in five (21%), while cider is preferred by 12% and a glass of wine for one in ten (11%). On average, Brits are tuning in to around seven women’s football matches each year, with two in five (41%) watching at least once a month.

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Bar Magazine

FEBRUARY 1, 2024

The 2023 London Competitions have once again demonstrated its extraordinary impact on alcohol businesses globally, serving as a catalyst for brand awareness, credibility enhancement, and market expansion. The main reason to introduce the competition was to review products by quality, value and package.

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Drinkhacker

MARCH 12, 2024

Drinkhacker was in attendance at the Fall 2023 Gala in midtown New York City, the U.S. Producers are experimenting more with cask aging techniques, like using different types of barrels or casks that previously held other spirits like wine or rum. We want to promote the growth of the world’s finest distilled spirit, Scotch Whisky.

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SevenRooms

DECEMBER 13, 2023

From National Beer Day to BOGO burgers on National Cheeseburger Day, there’s no limit to creating fun and unique promotions! Bianca Esmond Every year, national food holidays give restaurants an opportunity to celebrate and capitalize on specialty spending trends. Looking for some inspiration to add to your marketing calendar?

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Cheers

MAY 8, 2024

Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. With a few notable exceptions, most spirit and wine categories were down in sales compared to 2022. Overall wine decreased 3.4% in 2023 to 336.6

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Bar Magazine

JANUARY 2, 2024

Downpour Gin enjoyed medal success at the 2023 London Spirits Competition judging. This triggered us to advertise medals through online and print media to promote the Headlands’ portfolio and further illustrate the unique selling points of our products. Being a medal winner at the LSC has had a significant impact on our sales.

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Bar Magazine

AUGUST 1, 2024

They also protect the Agave Salmiana species by planting 2 plants for each one harvested, in addition to using the vinasse and bagasse to form compost that is then used in their agave fields, promoting a value chain that contributes to the care of our environment. ex vat / £41 Repo – £26.42 ex vat / £42.50 Añejo – £34.99

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VinePair

DECEMBER 15, 2023

From Parmesan-dusted Espresso Martinis and wine floods to boycotts and bourbon scams, weird moments and flashy trends crossed our radars with shocking regularity. But if one thing was made entirely clear in 2023, it’s that beverage brands were willing to do almost anything to attract and captivate consumers this year. Probably not.

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Guys Drinking Beer - Beer News

JANUARY 26, 2024

We missed the chance to promote Off Color’s Adult Coloring Night (which was last night, and it was sold out anyways) but they’re also having a special kids coloring event on Sunday, which is free, so find a kid and bring them to the Mouse Trap. Beermiscuous Highwood posted their 2023 beer stats with some interesting results.

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Tales of the Cocktail

JUNE 26, 2024

Its ground-breaking mentorship programme, which pairs mentees with some of the biggest names in whisky while providing free workshops and networking opportunities, has so far guided 200 women toward reaching their goals, with many securing new jobs and promotions as a result. 2024 Catalyst U.S.

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SevenRooms

DECEMBER 11, 2023

FYI: The SevenRooms 2023 booking report helped identify the five top Australian diner personas and their key traits. If we’re promoting corporate events, we’ll change the copy or the image to suit the target audience. Several venues cater to a corporate crowd, so their ads target administrative professionals and executive assistants.

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VinePair

DECEMBER 6, 2023

Nearly two decades have passed since the first Charleston Wine + Food festival kicked off in South Carolina in 2005. Nineteen years and hundreds of popped bottles later, the 2024 iteration of the annual celebration, like the wine and spirits served to attendees every year, has only improved with age.

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Tales of the Cocktail

SEPTEMBER 15, 2023

Even if there is a restaurant with no Latino staff, it most likely offers beer, rum, tequila, mezcal, pisco, cachaça, wine, coffee, or some type of produce on their menu made by the hardworking people somewhere in Latin-America, or from the hands of Latinos working in the fields of California, or in Nebraska’s meat packing industry.

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Tales of the Cocktail

SEPTEMBER 15, 2023

Even if there is a restaurant with no Latino staff, it most likely offers beer, rum, tequila, mezcal, pisco, cachaça, wine, coffee, or some type of produce on their menu made by the hardworking people somewhere in Latin-America, or from the hands of Latinos working in the fields of California, or in Nebraska’s meat packing industry.

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Australian Bartender

FEBRUARY 21, 2024

The brand new venue from Swillhouse, The Caterpillar Club Interview by Dave Spanton @mrdavespanton Venue images Andrea Veltom, Portraits by Christopher Pearce In 2023, Swillhouse undertook the massive task of opening two new venues. Anthony: We set ourselves a pretty big challenge and it was a hard 2023.

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Cheers

FEBRUARY 15, 2024

Randall’s Wine & Spirits in St. Higher-octane RTDs in higher demand At Randall’s Wine & Spirits in St. According to CGA by NIQ’s 2023 U.S. RTD sales have definitely increased in our store in 2023,” says Backman. “We Plus, I can only imagine this issue at chain stores like Total Wine and BevMo!

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Spiritz

MAY 22, 2024

In the financial year 2023-24, international passenger traffic for Indian carriers surpassed the pre-pandemic levels, reaching over 26 million, thus marking a growth of approximately 7 percent year-over-year. In addition to product variety, promotional offers play a key role in attracting Indian consumers to duty-free stores.

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Spiritz

SEPTEMBER 12, 2024

“ Our Indri Diwali Collector’s Edition 2023 has further elevated our brand’s status by being recognised as the best whisky in the world, among several other prestigious global awards, thereby reflecting our commitment to excellence and innovation in the industry,” Praveen states.

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VinePair

FEBRUARY 12, 2024

Plus, there wasn’t a single liquor or wine ad. (We The brand was out of the Super Bowl adscape for years before returning in 2023, and we wish they’d reached for some newer IP. The brand’s casting of Aubrey Plaza and fellow “Parks and Recreation” alum Nick Offerman to promote the drink makes for a well-established dynamic duo.

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The Whiskey Wash

SEPTEMBER 12, 2024

Beautifully presented in driftwood boxes with capsules crafted from their namesake marble, they are beautiful whiskies and sure to become sought after collectors’ items as Brown Forman continues to promote its single malt brands on the world stage. I was fortunate to try each of the expressions that Barrie and her team have crafted.

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