The Whiskey Wash

SEPTEMBER 16, 2024

The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. Data reveals that the value of scotch whisky exports fell by 18% to £2.1 The volume of exports also fell by 10.2%

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Promoter Promotion Bottling Scotch Whiskey 98

The Whiskey Wash

MAY 13, 2024

From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme. In promotion, the brand has released the limited-edition, Ballantine’s True Music Icons, celebrating iconic and timeless artists and bands.

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Nightclub Promotion Promoter Bottling 105

The Whiskey Wash

OCTOBER 6, 2024

Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.

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Promotion Promoter Bottling Whiskey 52

The Whiskey Wash

JULY 4, 2024

Then, in 2000, the distillery launched its first 10 Year Old and founded the Ardbeg Committee to promote the brand overseas and offer exclusive benefits to members. The Ardbeg Y2K was distilled in 2000 and bottled at 46% ABV in 2023 after over two decades of maturation in a combination of ex-bourbon and Oloroso sherry casks.

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Promotion Promoter Bottling Scotch Whiskey 59

The Whiskey Wash

SEPTEMBER 18, 2024

This Caol Ila 1974 20 Year Old Hart Brothers is available on The Whiskey Wash Shop for $735. LOWLANDS: Rosebank 8 Year Old, Bottled 1980s BUY NOW: $1,299 ( £964 ) Rosebank Distillery , Falkirk, was revived in 2023, 30 years after the closure that devastated lowland whisky fans.

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Whiskey Bottling Promoter Promotion 52

The Whiskey Wash

OCTOBER 29, 2024

The World’s Leading Spirit Tourism Experience (according to the World Travel Awards 2023), Johnnie Walker Princes Street takes guests on a journey through the world of Johnnie Walker through AI technology, installations, and tastings. 91% of visitors walked away with a more positive perception of the brand.

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Highball Promoter Promotion Gin 59

The Whiskey Wash

NOVEMBER 21, 2024

The certification recognizes The Glenturret’s achievements in implementing measurable sustainability practices across the entire business operation, from whisky making to the Lalique restaurant.

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Promoter Promotion Scotch Whiskey Whiskey 52