2023 Promotion Scotch Whiskey 
The Whiskey Wash
SEPTEMBER 16, 2024
The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. Data reveals that the value of scotch whisky exports fell by 18% to £2.1 The volume of exports also fell by 10.2%
The Whiskey Wash
MAY 13, 2024
From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme. In promotion, the brand has released the limited-edition, Ballantine’s True Music Icons, celebrating iconic and timeless artists and bands.
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The Whiskey Wash
OCTOBER 6, 2024
Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.
The Whiskey Wash
JULY 4, 2024
Then, in 2000, the distillery launched its first 10 Year Old and founded the Ardbeg Committee to promote the brand overseas and offer exclusive benefits to members. The Ardbeg Y2K was distilled in 2000 and bottled at 46% ABV in 2023 after over two decades of maturation in a combination of ex-bourbon and Oloroso sherry casks.
The Whiskey Wash
SEPTEMBER 18, 2024
This Caol Ila 1974 20 Year Old Hart Brothers is available on The Whiskey Wash Shop for $735. LOWLANDS: Rosebank 8 Year Old, Bottled 1980s BUY NOW: $1,299 ( £964 ) Rosebank Distillery , Falkirk, was revived in 2023, 30 years after the closure that devastated lowland whisky fans.
The Whiskey Wash
JANUARY 26, 2025
Edrington has continued to promote the brands growth as a single malt brand opening a visitors centre in 2001, and positioning The Macallan at the forefront of the growing luxury and collectable whisky market. Edrington would become the major stakeholder in The Macallan, alongside minority shareholders William Grant & Sons and Suntory.
The Whiskey Wash
OCTOBER 29, 2024
The World’s Leading Spirit Tourism Experience (according to the World Travel Awards 2023), Johnnie Walker Princes Street takes guests on a journey through the world of Johnnie Walker through AI technology, installations, and tastings. 91% of visitors walked away with a more positive perception of the brand.
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