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Millennials Drive Non-Alcoholic Drinks Sales in the U.S.

VinePair

The non-alcoholic drinks space has exploded in the past five years, with overall volumes swelling 20 percent in 2023 alone. But while Gen Z (at least those of age to drink) is often touted as the age group most excited about alcohol-free options, it’s a different generation driving the category’s growth.

Alcohol 105
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10 Mocktails for 2024

Cheers

Mocktails — spirit-free sips, no-proof cocktails , nonalcoholic drinks — whatever you want to call them, have come a long way in recent years. Bars and restaurants are crafting these libations with care and creativity and in some cases developing no-alcohol versions of their signature cocktails. Grenadine ½ oz.

Mocktails 104
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10 Mocktails for 2024

Cheers

Mocktails — spirit-free sips, no-proof cocktails , nonalcoholic drinks — whatever you want to call them, have come a long way in recent years. Bars and restaurants are crafting these libations with care and creativity and in some cases developing no-alcohol versions of their signature cocktails. Grenadine ½ oz.

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Chillin’ with LP O’Brien, Ultimate Drink Masters Winner

Chilled Magazine

LP has also collaborated with numerous celebrities and companies, providing curated cocktails and mocktails for events such as Disney Food & Wine and the 2023 Emmy Awards. ’s new line of non-alcoholic cocktails, marking a significant expansion into the world of mocktails.

Mixology 215
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2024 Cocktail Trends from Vegan Fat-Washed to Japanese Spirits

Chilled Magazine

In 2023, we witnessed a rise in conscientiousness regarding alcohol consumption, a revival of simple pleasures, robust experimentation with flavors, and the continued elevation of modern cocktails. Customers are now better at identifying and communicating their needs and wishes. Nevertheless, the momentum remains after that.

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Industry Landscape: Week of Dec 11, 2023

Dry Atlas

The line features four flavors, each a non-alcoholic twist on some of White Claw’s most popular seltzers. Experts Andrea Hernandez and Nate Rosen, for example, expressed criticism, suggesting that the non-alcoholic market has lost the plot and that “we can only go down from here.”

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Industry Landscape: Week of Nov 27, 2023

Dry Atlas

The study, conducted by alcohol-free retailer Club Soda and marketing agency Boldspace, emphasizes the importance of language in marketing these products. The report advises these brands to focus on presenting the product’s alcohol by volume (ABV) without emphasizing the non-alc aspect.