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Beverage Trends for 2024

Cheers

The range of use is great — from sweet, creamy cheese foam garnishing a cocktail to hard cheese grated on top or even infused within spirits,” the report says. For example, Kimpton Shinjuku Tokyo is offering a Martini that features vodka infused with Japanese salmon jerky. ABV brew from Oskar Blues , maker of Dale’s Pal Ale.

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Gin Trends in 2024

Cheers

Queen in Miami’s Negroni riff Idol’s Eye, with N3 gin, Campari infused with strawberries and plum wine. It uses a split-base of gin and vodka, dry vermouth that’s been macerated with charred scallions, and a few dashes of white balsamic and a house-made salt-and-pepper tincture. Brown-Forman acquired Gin Mare in 2022.

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On the Menu: Valerie, Madame George, and Lolita

Imbibe Magazine

Beginning with Valerie , opened in 2018, and followed by Madame George in 2022 and Lolita in 2023, Minaya has created three cocktail programs rooted in classic inspiration and driven by a near-obsessive DIY ethic. It’s a jasmine-infused Margarita variation with acid-adjusted orange juice and a house-made peppercorn salt on the rim.

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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

The soaring popularity has done wonders for innovation, pushing the category beyond what was once a handful of botanical waters and tinctured juices to full-fledged, ready-to-drink mocktails, functional beverages, and convincing booze-free spirits. Livener is vibrant with pomegranate, cherry, and candied watermelon with a lingering sweetness.

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