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Despite losing its customer base after rebranding and relocating, the store gradually grew its volume through an aggressive advertising campaign, spreading the message that high-quality wine and liquors shouldnt break the bank. By this time, Marketview Liquor was a household name. Overall, Wine Enthusiast gave it a 92 rating.
I’ve argued before that the industry writ large has been slow — recalcitrant, even — to expand its alcoholic offerings to meet changing consumer tastes , to its own detriment. This Dry January, I extended that argument to non-alcoholic offerings. Where the hell are all the hop waters , man? Where is the coffee, tea, and artisanal soda?
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